DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald’s McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go). While we’re not immune to the charms of lemons, the lady in the commercial seems perhaps too at ease with the fact that a piece of yellow fruit is rolling around and barking at her about how delicious he tastes when pureed, frozen, and sucked out of a straw. Yes, it’s cute, and makes me pause to reconsider the Wendy’s Frosty I just guzzled. But it’s also cutesy, and a self-congratulatory homage to DDB’s famous “Lemon” ad for Volkswagen—which itself wasn’t too complimentary toward lemons. Maybe a more generous reading is that the allusion is self-deprecating. Either way, the spot ends up stating the obvious: Lemons, as the idiom suggests, are better made into lemonade.“McDonalds Lemon Aid”

Client: McDonald’s
Agency: DDB, Chicago (TV and radio)
Chief Creative Officer: Ewan Paterson
Group Creative Director: Bill Cimino
Creative Director: Nancy Jordan
Executive Director of Integrated Production: Diane Jackson
Associate Creative Director/Copywriter: Tim Nichols
Associate Creative Director/Art Director: Carol Hillinger
Production Manager: Joann Baker
Agency: Tribal DDB, Chicago (online)
Group Creative Director: Jim Marcus
Associate Creative Director: Brian Trecka
Sr. Copywriter: Deb Pahl
Sr. Art Director: Josh McGuire
Sr. Interactive Producer: Stephanie Skinner
Project Manager: Laura Knudson
Tech Lead: Justin Hood
Account Supervisor: Julie Griffin
Social Media Strategist: Tony Wood
Business Director: Jaime Guerrero
Production Company: Trip Media
Executive Producer/Partner: Sal Del Giudice
Production Manager Sydney Fisher
Edit: Cut & Run
Producer Angie Aguilera
Editor Jon Grover
Post-Production: Framestore
Executive Producer James Razzall
Producer Mary Nockles
Co-Director Murray Butler
Co-Director David Mellor
Food Edit/Finish: Optimus
Editor Kate Wrobel
Colorist Craig Leffel
Executive Producer Gretchen Praeger