Everyone Who’s Guilty, Raise Your Hand

We've all done it. But can we make a pact to try to

By | July 11th, 2016|Advertising, Brand Message, communicating, Content|0 Comments

Nomophobia Takes Over The World (no, it is not a fear of gnomes)

Nomophobe – paralyzing fear of not having our mobile phones with us. “No

By | September 15th, 2014|Digital life, Technology|0 Comments

The Elusive Future. A Taboo for College Students?

Electives should not be seen as 'optional'. The future is a petrifying place

Social Media Faves

A recent study shared on Mashable by Statista explains what many marketers intuitively

Without Advertising, __________ (fill in the blank).

Opinions of the value of advertising are probably as varied as the types

Social Media – A Tool for Marketing or A Whole New Category?

I have noticed an uptick in some of the marketing forums I review,

By | June 16th, 2011|Marketing, Media Services, Social Media|0 Comments

A little creativity goes a long way.

A friend sent these to me and they feature European product bags. I

By | May 2nd, 2011|Creative Services, Graphic Design, Marketing|0 Comments

Keep Your Face in the Place

These were the wise words from a respected boss years ago. He was

By | April 25th, 2011|Marketing, Marketing in Management|0 Comments

Omni Launches Redesigned Website

Omni Communications Group cordially invites you to visit our recently redesigned website .  President

By | August 10th, 2010|Creative Services, Omni News|0 Comments

Marketing Communication Twice Removed

Marketing Communication Twice Removed, By Jill Schuller The name of my marketing firm has the word “communications” in it. Why? Because while considering our role and mission, it boiled down to the fact that marketing is just an exercise in communicating with an audience. All businesses communicate their strengths, benefits, and their compelling reasons to choose their company or product over a similar one. Communication is external and internal, and it affects every facet of every organization.   For marketing, we focus on communicating a message that resonates with the end customer. But the key to unlocking that effective message is more complex than filling out a few answers on an intake form: it relies on understanding what problems a company has to overcome, interpreting those problems, having clarity about their target audience’s needs, matching the problem up to a solution, and then finding the best vehicle to drive the message to the buyer and the buyer to the client’s door.   In years past, face-to-face meetings to do ‘discovery’ to develop an understanding, as well as to review creative strategies and solutions, were the only way we did business. Now because so many companies have clients well outside of a quick driving distance, we use teleconferencing and emails and text messages and ftp sites. We have a whole slew of communication tools to make things more convenient and timely, but sometimes go too far and remove us from the face-to-face contact between client and provider.   Which raises a conundrum: Are all the latest communication tools improving communication or complicating it? Is there any business person out there who has not, at least once, expended triple their time trying to re-explain an email to someone that may have misinterpreted the intended message?

By | July 10th, 2008|Client Services, Marketing|0 Comments