A wildly successful and long-time, national auto service brand franchisee decides to ‘go rogue’ in order to commit and contribute more visibly to his community. New name, new brand, new strategy.
The Big Picture After decades as a very successful and involved national autocare franchisee, our client made the decision to become a wholly independent auto and tire service center. There were two locations – each serving a different demographic population, one being mostly blue collar and the other more white collar/college town residents.
The Lumpkin Family Foundation is a private philanthropic organization from the eastern Illinois region who wanted to embark on a redesign of some of their marketing materials, primarily their website, to better reflect the organization’s scope and impact in the communities they serve. But first they had a redesign of the current logo to a
The Big Picture A name change from Sangamon County Community Foundation to the broader Community Foundation for the Land of Lincoln was the catalyst for a newer, better, bigger presence for this decades old community funding agency. As an organization, they provide a variety of grants including those that help underprivileged children, as well
A new name and increased service area required a new brand name, image, and better description to communicate what the organization does for our community. The non-profit group helps individuals, families, businesses and organizations create permanent charitable funds to support causes within this region. The foundation invests and administers these funds. We created a new
The Big Picture The State of Illinois traditionally used numerous ‘unemployment offices’ scattered in each county to help the newly unemployed find work. It carried a very negative connotation and perception among the population and businesses. It also lacked connectivity with resources to help train dislocated workers for jobs that were needed in the