A wildly successful and long-time, national auto service brand franchisee decides to ‘go rogue’ in order to commit and contribute more visibly to his community. New name, new brand, new strategy.
As a small rural critical care hospital in Havana, Illinois, Mason District has a unique position of being a major economic force as well as the only medical facility in their market area. While that may seem like a marketing dream – big fish in a little pond and no competition – they still grappled
The Big Picture After decades as a very successful and involved national autocare franchisee, our client made the decision to become a wholly independent auto and tire service center. There were two locations – each serving a different demographic population, one being mostly blue collar and the other more white collar/college town residents.
The Big Picture The State of Illinois traditionally used numerous ‘unemployment offices’ scattered in each county to help the newly unemployed find work. It carried a very negative connotation and perception among the population and businesses. It also lacked connectivity with resources to help train dislocated workers for jobs that were needed in the