Even as a small rural critical care hospital in Havana, Illinois, Mason District is not out of the jurisdiction of the Affordable Care Act and the Health Insurance Portability Accountability Act (HIPAA). Part of the overhaul of the medical provider system is the update to the ICD10 – these are the codes that all providers
As a small rural critical care hospital in Havana, Illinois, Mason District has a unique position of being a major economic force as well as the only medical facility in their market area. While that may seem like a marketing dream – big fish in a little pond and no competition – they still grappled
The Big Picture After decades as a very successful and involved national autocare franchisee, our client made the decision to become a wholly independent auto and tire service center. There were two locations – each serving a different demographic population, one being mostly blue collar and the other more white collar/college town residents.
Mason District Hospital operates two family medicine clinics in their market area. Part of the brand development for this client was creating a vibrant and engaging advertising template to promote various programs throughout the year. In addition to departmental brochures, we standardized a style for print advertising for them.