Brand Integration

/Brand Integration

Illinois Symphony Orchestra

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The Illinois Symphony Orchestra had initiated a campaign theme to encourage fans to attend live concerts, rather than just listen to the radio – “Listen Live!”. We created a brand identity, message and design style for all materials to promote the theme. We identified misperceptions and lack of classical music ‘confidence’ as the key motivators

Illinois Academy of Family Physicians Branding

The Academy is a member association that provides several levels of service to its members: promotion of Family Medicine within the state, a resource for Continuing Medical Education programs, legislative involvement and training, and advocacy for political issues affecting family medicine. Our task was not to revamp the brand image, but rather help the client

Bomke Family Farms

As a 5th generation family owned farm operation that encompasses their own acreage as well as management of other farms, Bomke Farms was tired of missing great opportunities. Opportunities for large, million dollar tenant farming agreements that they missed by a hair. They felt that having a more professional look and brand could give them

Villas Senior Care Branding

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A long-time community area assisted living and skilled nursing care facility needed to re-craft their image as heavily funded regional and national competitors began populating their marketplace, and, they needed to find themselves. And no amount of 60’s music was going to help them find it if things stayed business as usual. The good news

CFFL Branding

A new name and increased service area required a new brand name, image, and better description to communicate what the organization does for our community. The non-profit group helps individuals, families, businesses and organizations create permanent charitable funds to support causes within this region. The foundation invests and administers these funds. We created a new

Illinois WorkNet

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The Big Picture The State of Illinois traditionally used numerous ‘unemployment offices’ scattered in each county to help the newly unemployed find work. It carried a very negative connotation and perception among the population and businesses. It also lacked connectivity with resources to help train dislocated workers for jobs that were needed in the