Branding

/Branding

Illinois Symphony Orchestra

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The Illinois Symphony Orchestra had initiated a campaign theme to encourage fans to attend live concerts, rather than just listen to the radio – “Listen Live!”. We created a brand identity, message and design style for all materials to promote the theme. We identified misperceptions and lack of classical music ‘confidence’ as the key motivators

Inyart Branding

A wildly successful and long-time, national auto service brand franchisee decides to ‘go rogue’ in order to commit and contribute more visibly to his community. New name, new brand, new strategy.

Open Educational Resources

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The Big Picture The Open Educational Resources program may be self-explanatory, but it suffers with a very formal name. It is literally an open source online community that shares information between educators to improve teaching, classroom outcomes and generally make the educational experience better for everyone. We needed to find a way to make

MDH High 5 Program

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As a small rural critical care hospital in Havana, Illinois, Mason District has a unique position of being a major economic force as well as the only medical facility in their market area. While that may seem like a marketing dream – big fish in a little pond and no competition – they still grappled

Illinois Academy of Family Physicians Branding

The Academy is a member association that provides several levels of service to its members: promotion of Family Medicine within the state, a resource for Continuing Medical Education programs, legislative involvement and training, and advocacy for political issues affecting family medicine. Our task was not to revamp the brand image, but rather help the client

Inyart Tire and Auto Center

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The Big Picture After decades as a very successful and involved national autocare franchisee, our client made the decision to become a wholly independent auto and tire service center. There were two locations – each serving a different demographic population, one being mostly blue collar and the other more white collar/college town residents.

Bomke Family Farms

As a 5th generation family owned farm operation that encompasses their own acreage as well as management of other farms, Bomke Farms was tired of missing great opportunities. Opportunities for large, million dollar tenant farming agreements that they missed by a hair. They felt that having a more professional look and brand could give them

Open Education Resources Branding

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A brand image was needed to demonstrate a new, open source website for Illinois educators to share information, tips, and resources that didn’t look like a 20th century elementary school librarian designed it. (No offense to 21st century librarians – now called “Media Specialists” and who literally know EVERYTHING about ANYTHING!)

Villas Senior Care Branding

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A long-time community area assisted living and skilled nursing care facility needed to re-craft their image as heavily funded regional and national competitors began populating their marketplace, and, they needed to find themselves. And no amount of 60’s music was going to help them find it if things stayed business as usual. The good news

Lumpkin Family Foundation Branding

The Lumpkin Family Foundation is a private philanthropic organization from the eastern Illinois region who wanted to embark on a redesign of some of their marketing materials, primarily their website, to better reflect the organization’s scope and impact in the communities they serve. But first they had a redesign of the current logo to a