Project Description

As a small rural critical care hospital in Havana, Illinois, Mason District has a unique position of being a major economic force as well as the only medical facility in their market area. While that may seem like a marketing dream – big fish in a little pond and no competition – they still grappled with a disconnect amongst their employees. A program was developed to build teamwork, communication skills and improve employee morale short and long term. We helped to brand the program name, visual identity and messaging for the campaign.