Project Description

This state agency was in need of an image upgrade following a strategic planning session identifying a new name and vision for the NFP group. They wanted to convey their role as advocate and supporter of other NFP agencies and state government units working to elevate the health, economic and educational standards of low-income residents to help fight for the disadvantaged. Their main message was to convey the foundational principle of offering a hand UP, not a hand OUT which applies to the direct contact of the community action agencies themselves, as well as IACAA as their membership network organization.