Project Description

The Academy is a member association that provides several levels of service to its members: promotion of Family Medicine within the state, a resource for Continuing Medical Education programs, legislative involvement and training, and advocacy for political issues affecting family medicine. Our task was not to revamp the brand image, but rather help the client identify what was their compelling story and message –the heart of the brand. With this clear message they can now build programs and promote services in a way that always answers “This is who we are” to their constituents. The brand ‘tagline’ is the brand message, and encompasses very clearly and simply the value IAFP brings to its members.