The Big Takeaway
The Foundation is a success on its own merits – it has great leadership, engaged board members, and a ‘can do’ attitude that is just an engrained value they hold. Our branding process was important, and it certainly gave ‘new life’ to a very old and tired brand, but we don’t kid ourselves into thinking that is why this organization is such a success. But is was a fun project, and one that brought a lot of good juju to the design team. WORKING FOR GOOD CAUSES BRINGS ITS OWN SPECIAL REWARDS AND MAKES YOU STEP A LITTLE LIGHTER ALONG THE WAY.