Omni Communications Group Takes Flight
With New Marketing Campaign

Omni Communications Group is soaring to new heights with a freshly developed campaign focused on reaching new levels of marketing excellence. As a full service marketing agency, Omni Communications Group has educated numerous clients on the importance of a strong brand identity to drive their marketing programs. Omni has now re-designed its own brand to communicate its growth and focus on service, and is applying this new identity to all facets of the company. Promotional materials, sales presentations, and even an office renovation benefited from their marketing and design experience, and will reflect the new brand. Omni’s President, Jill Schuller, piloted the new campaign and explains, “The company is moving forward on an exciting journey, and we wanted to visually communicate that by using our own marketing expertise to integrate the new concept into all aspects of our business. With some new members joining the Omni team, we took a hard look at who we were as an agency, and realized we needed to break the mold. As a company with a great deal of credibility and experience, we are focusing on our strengths of creativity, professionalism and energy.”

Director of Creative Services, Brooke Gronewold, gladly took on the Omni transformation challenge, and her creative vision unfolded around an air flight concept. “Our theme and tagline - Taking Marketing Solutions To New Heights - really reflects who we are as a company”, she noted. The new Omni logo and theme has been incorporated into all company materials including the website, letterhead, business cards and company brochures.

Graphic Designers Bob McFall and Aaron Ganci took the concept one step further to visually support the new brand image and re-designed the Omni office to look like the interior of an airplane. “It’s a fun environment that reflects and helps stimulate our creativity, and really reminds us that our goal is to take our clients on a journey to marketing excellence,” said McFall. “It’s great to put all the pieces together and see firsthand how an integrated branding program can work,” added Ganci.

All are welcome to stop by Omni Communications Group on Thursday, September 21 from 3:30 until 6:30 p.m. at Two South Old State Capitol Plaza (next to the Springfield Chamber of Commerce”, to see their newly integrated marketing concept and meet the Omni ‘flight crew’.