For most of recent memory, panic about advertisers leaving the stalwart network and cable advertising in droves to move their budgets into social media have been the ad industry’s words of warning.  However, a recent article in the New York Times tells a different story of how traditional media can successfully partner with, rather than compete with, social media.

Which is how it should be, right?

Marketers ‘get’ that one tool does not make a marketing strategy, but rather, works with all the tools to get the most bang for the client’s buck. It’s good to see that even on the mega-million ad budget front, everyone is learning to play nice together!

Check out the article “TV Networks Expect A Jump In Spending On Commercials“.