Google’s share of U.S. web searches increased to 63% for the month of August 2008, obliterating the nearest competition from Yahoo! at 19.6% and Microsoft at 8.3%. 63% is a pretty big lead, that’s almost two-thirds of all searches performed. Wouldn’t you like to have 63% market share and this kind of domination in your industry? Will this upwards trend continue for Google? Only time will tell, but it’s safe to say for search engine advertising strategy and search engine optimization that Google cannot be ignored. In fact, it’s priority #1 by a long shot.