A recent study shared on Mashable by Statista explains what many marketers intuitively know: that our social media selections depend on who we are talking to, and what role we are in at the time.

Some marketers may be Instagramming with abandon for their personal pics or to share about a retailer’s new products, but would not consider it a useful channel when it comes to their B2B clients. Screen Shot 2014-05-28 at 9.03.17 AM

No surprise that LinkedIn is a top choice for B2B, with Facebook and Twitter the faves for B2C communication. An interesting take-away is that Pinterest and Facebook are closing the gap between Consumer and Business marketing.

I like Twitter and Pinterest for my non-work life, and LinkedIn for business. What’s YOUR social media preference for B2C vs B2B marketing? And what do you like using personally?