A recent study shared on Mashable by Statista explains what many marketers intuitively know: that our social media selections depend on who we are talking to, and what role we are in at the time.
No surprise that LinkedIn is a top choice for B2B, with Facebook and Twitter the faves for B2C communication. An interesting take-away is that Pinterest and Facebook are closing the gap between Consumer and Business marketing.
I like Twitter and Pinterest for my non-work life, and LinkedIn for business. What’s YOUR social media preference for B2C vs B2B marketing? And what do you like using personally?