Check out this interesting write up from eMarketer, on the effects of the economy has on online couponing, and how consumers are responding to digital marketing efforts. Are the days of clipping through the Sunday circular a thing of the past?
Digital Coupon Marketing Trends Among Online Users
About the Author: Jessie @ Omni
Jessie joined Omni in the spring of 2008 with a can-do attitude, contributing her Chicago agency experience as an Art Director on leading national accounts including Gerber, Visa/Disney and Jim Beam among others. She began the start of her career in marketing receiving a BFA in Visual Communications from the Illinois Institute of Art – Chicago.Jessie’s responsibilities involve leading creative efforts from the “big idea”, the brands “look/tone/feel”, all the way through to production.