As designers, we often think that our inspirations are unique. However, as this video proves, even we are susceptible to effective advertising. Designers can sometimes be hyper-sensitive to their surroundings, always looking for visual information they can use. But as we see in Derren Brown‘s experiment, simply being in a space or experiencing a product can subliminally influence us in the same way we try to to visually influence consumers. Weird.
About the Author: Jessie @ Omni
Jessie joined Omni in the spring of 2008 with a can-do attitude, contributing her Chicago agency experience as an Art Director on leading national accounts including Gerber, Visa/Disney and Jim Beam among others. She began the start of her career in marketing receiving a BFA in Visual Communications from the Illinois Institute of Art – Chicago.Jessie’s responsibilities involve leading creative efforts from the “big idea”, the brands “look/tone/feel”, all the way through to production.