707285_82413852While the message in a marketing piece is the main focus, there are other things to think about when promoting your brand: fonts, images, and the subject of this blog, colors.  Colors can deliver a message to your audience and ultimately can make or break it.  Through the use of colors, the viewer is either drawn to a piece or pulled away from it.  Much like red tells us “STOP”, if we had a sign that said “GO” and put that on a red background – you might find yourself confused about the message of that simple word.

Choosing a color theme for your company brand takes thought.  While the list below shouldn’t limit the choices for each category, it does give you a starting point for choosing the appropriate colors for your focus.

 

whiteWHITE:
Keywords:  Fresh, Soft, Righteous, Innocent
Good Choice for these business types:  Environmental, Medical

 

 

blackBLACK:
Keywords:  Importance, Significance, Superiority, Luxury
Good Choice for these business types:  Technology, Automotive

 

 

brownBROWN:
Keywords:  Natural, Basic, Strong, Rustic, Earthy
Good Choice for these business types:  Environmental, Farming, Nature,
Home Products

 

redRED:
Keywords:  Lively, Forceful, Important, Urgent, Passion, Power
Good Choice for these business types:  Technology, Automotive,
Farming, Medical (Emergency)

 

 
orangeORANGE:
Keywords:  Energy, Enjoyable, Lighthearted, Lively, Inviting
Good Choice for these businesses:  Technology, Medical, Education, Nature

 

 

yellowYELLOW:
Keywords:  Cheerful, Bright, Sincerity, Enthusiasm, Inspiration, Young
Good Choice for these businesses:  Energy, Food, Environmental

 

 

greenGREEN:
Keywords:  Prosperity, Wellbeing, Reputation, Calmness, Organic, Jealous
Good Choice for these businesses:  Energy, Banking, Food, Farming,
Environmental

 

 
blueBLUE:
Keywords:  Honorable, Faithful, Safe, Accountable, Smart, Free,
Good Choice for these businesses:  Banking, Energy, Transportation,
Technology, Medical, Churches

 

 
purpleVIOLET:
Keywords:  Royalty, Superiority, Mysterious, Serenity, Elegant, Stylish
Good Choice for these businesses:  Churches, Medical, Technology, Finance

 

 

There are wonderful resouces online for helping you choose the best color for a given project.  See a list of top choices below:

http://colorschemedesigner.com

http://www.colorhunter.com

http://www.fashiontrendsetter.com

https://kuler.adobe.com/create/color-wheel/

http://colorexplorer.com/colorpicker.aspx