It was recently announced that Microsoft and Yahoo! have finally merged to take on goliath Google in the online search and advertising arena. And so begins the age of the search engine wars. The Jedi team of Luke Yahoo! Skywalker, Han Microsoft Solo and Princess Leia Bing Organa are now battling the dominance of the imperial Darth Google Vader. Once the dust has settled on the battlefield, it will be interesting to see how this conflict will affect the current shares held by each of the respective search engines involved and the future of search engine optimization strategies. May the force be with them.You are currently browsing articles tagged yahoo.
It was recently announced that Microsoft and Yahoo! have finally merged to take on goliath Google in the online search and advertising arena. And so begins the age of the search engine wars. The Jedi team of Luke Yahoo! Skywalker, Han Microsoft Solo and Princess Leia Bing Organa are now battling the dominance of the imperial Darth Google Vader. Once the dust has settled on the battlefield, it will be interesting to see how this conflict will affect the current shares held by each of the respective search engines involved and the future of search engine optimization strategies. May the force be with them.
Google’s share of U.S. web searches increased to 63% for the month of August 2008, obliterating the nearest competition from Yahoo! at 19.6% and Microsoft at 8.3%. 63% is a pretty big lead, that’s almost two-thirds of all searches performed. Wouldn’t you like to have 63% market share and this kind of domination in your industry? Will this upwards trend continue for Google? Only time will tell, but it’s safe to say for search engine advertising strategy and search engine optimization that Google cannot be ignored. In fact, it’s priority #1 by a long shot.
Omni received a direct mail piece from Yahoo! Search Marketing recently. It’s a pretty slick piece encouraging advertising agencies to sign up and use Yahoo! and their team of experts for online marketing strategies. The fun part is the push-button included in the piece that delivers the Yahoo! jingle, you know the yodel “YAHOOOOOOOO”. 
My co-workers love it when I continue to push the Yahoo button and that annoying, LOUD yodel reverberates through the entire workspace for all to hear (I can’t help myself, it’s too fun!). I found it interesting to see new media (Yahoo!) utilizing traditional media (direct mail) to promote their services from business to business. Even Yahoo! knows that traditional media is not dead, as many internet marketers would like to claim, but is still a viable option to reach the target audience.
I also know that both traditional and newer media can be effective in communicating our clients’ messages, and we work to develop strategies using all different kinds and combinations of media that will be effective based on the marketing goals, target audience and client budget. The only fault I find with this Yahoo! direct mailing is that we already utilize Yahoo! Search Marketing. This direct mail piece probably cost quite a bit to produce and mail, and Omni already knows the potential and benefits of search engine marketing as part of an overall campaign strategy. So maybe a little bit of Yahoo’s direct mail budget was wasted?
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Thoughts on advertising, marketing and graphic design from Omni Communications Group in Springfield, Illinois
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