You are currently browsing articles tagged “search engine optimization”.
Evan Lloyd Associates, Inc. Architects of Springfield, IL recently launched their new website. Website design, graphic design and search engine optimization services were provided by Omni Communications Group. Take a look at this beautiful and functional website!
Here is an interesting article from today’s Springfield Business News of the State Journal-Register on the value of LinkedIn for business and SEO purposes with several quotes from me.
It’s a really good SEO (search engine optimization) tool for link building to our Web site, she said.
LinkedIn article from Springfield Business News October 7, 2009
Google’s share of U.S. web searches increased to 63% for the month of August 2008, obliterating the nearest competition from Yahoo! at 19.6% and Microsoft at 8.3%. 63% is a pretty big lead, that’s almost two-thirds of all searches performed. Wouldn’t you like to have 63% market share and this kind of domination in your industry? Will this upwards trend continue for Google? Only time will tell, but it’s safe to say for search engine advertising strategy and search engine optimization that Google cannot be ignored. In fact, it’s priority #1 by a long shot.
You’ve finally embraced the new millennium and developed a website for your business along with the rest of the world, but the phrase “If you build it, they will come” doesn’t apply to your current website traffic. Just creating a beautiful and functional website isn’t enough to generate additional revenue and profits or build your brand; there is hard work involved to bring your website to the attention of potential customers. Search engine optimization is necessary, and there are simple strategies you can employ to help increase your website’s search engine rankings and traffic.
Search engine optimization (SEO) is the process of designing a website to be more “search engine friendly” and to drive a larger amount of qualified traffic to the website from higher rankings on various search engines like Google and Yahoo. The ultimate goal of SEO is to rank your website on the first page of search results generated for any relevant keyword search, because any results after the first page are likely to be viewed less frequently or possibly ignored completely. The purpose of SEO is to make a website “readable” by search engine crawlers (also known as bots, robots spiders); these crawlers are simply programs used by various search engines to continuously explore the World Wide Web and catalog and classify websites based on each site’s content.
SEO techniques include careful consideration of a website’s content, basic graphic design elements, and linking strategies. Any SEO plan should take into consideration the following elements to increase a website’s search engine rankings:
· Keywords
· Meta Tags
· Content
· Website Design
· Links
· Time
Google offers a free tool to track and analyze information about your website called Google Analytics. The information that can be generated from this tool is very helpful for search engine marketing efforts. If you have some very basic web skills, you can sign up for Google Analytics and begin monitoring and tracking information about your website. Access Google Analytics here, enter your Google account email and password, or sign up for a free Google account here. Then you will be given a piece of html code that you’ll need to add to the html code for each page of your website. This may sound difficult, but it’s actually pretty easy, even for those who may be technologically impaired.
Don’t worry, you won’t see any website design changes to your website pages once you add this little bit of html code. But this code will allow Google to track visitors and their patterns while visiting your website. Once Google Analytics has a little time to track and process statistics (a few months or more should give you some pretty reliable trends), you will get a wealth of information about visitors to your website, all which will be helpful for future search engine marketing. Here are some of the statistics that Google Analytics will generate for you, and all will be generated over any period of time you wish to analyze, from a single day to a month, quarter or year.
You can use the information generated from Google Analytics any way you want: just as general information on how your website is used, to help optimize your website for higher organic search engine rankings, or to launch your own search engine advertising campaign. Good luck!
