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Happy 18th Anniversary To Omni

July 7, 2010 in Omni News by Kathy at Omni | No comments

Omni Communications Group is proud to be celebrating its eighteenth anniversary this week. Established on July 5, 1992 at the Springfield home of one of its three founding partners, the marketing, advertising and public relations firm expanded quickly by providing all-inclusive service to clients. Marketing demands evolved, clientele increased, and new employees with expertise in innovative systems joined the team. Operations relocated, first to an office on South Fifth Street, and in 1997 to Omni’s current location at Two South Old State Capitol Plaza, adjacent to the stately and historic Old State Capitol Building.

Today, Omni Communications Group has demonstrated experience and expertise in many industries, including business to business, manufacturing, associations, not-for-profits, health care, retail, financial and technology. Its broad array of marketing services includes strategic marketing plans, market research, branding development, design, advertising, custom website development, media planning and placement, event promotions and public relations.

Congratulations to all at Omni and keep up the great work!

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Product Placement as a Marketing Tool

August 7, 2008 in Creative Services, Marketing, Media Services by Jill at Omni | No comments

Reese's Pieces made it big after There is an old (really old) saying in PR that “any PR is good – even bad PR.”

Recently I saw a movie that had the now-usual product placement for a certain American brand of beer. While their brand name was visible in an enviable percentage of the movie, the result of the character’s ‘enjoyment’ of said product was someone whose life was a mess. Numerous depictions of drunkenness, inability to hold a job or properly parent their child, and disinterest in anything more than the next beer were the benefits of his imbibing. His life turned around when he chose to not partake of said product.

I am all for creative marketing and applaud those companies who figured out that product placement in movies was a goldmine, but I question the judgment of placing your client’s product where its use is portrayed negatively.  While no product or service is 100% perfect, (sorry, it’s true) the role of a marketer is to highlight those attributes that are positive, and to try not to bring too much attention to the negative attributes. 

On the other hand, maybe I am just too critical and the fact that the beer name was shown not-so-subliminally hundreds of times is enough to overcome any negative perception. Either way, it’s food for thought.

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