Enjoyed a wonderful evening of music and entertainment at the Sangamon Auditorium this past Friday, when Omni sponsored the 
Erin Bode Group, an eclectic, jazzy acoustic ensemble that was equal parts inspiring and fun! Kudos to the team at Sangamon Auditorium for bringing such great acts to our town. Looking forward to the rest of the season! Check Erin Bode out on YouTube and enjoy.
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For most of recent memory, panic about advertisers leaving the stalwart network and cable advertising in droves to move their budgets into social media have been the ad industry’s words of warning. However, a recent article in the New York Times tells a different story of how traditional media can successfully partner with, rather than compete with, social media.
Which is how it should be, right?
Marketers ‘get’ that one tool does not make a marketing strategy, but rather, works with all the tools to get the most bang for the client’s buck. It’s good to see that even on the mega-million ad budget front, everyone is learning to play nice together!
Check out the article “TV Networks Expect A Jump In Spending On Commercials“.
These were the wise words from a respected boss years ago. He was speaking to the issue of improving sales, but as Omni advises clients on marketing integration WITHIN the workplace as well as outside of it, we find this maxim to hold true as a leadership goal. When leaders can keep ‘their face in the place’ and engage their team, it can reap big rewards.
A recent article in the Harvard Business Review supports this, and explains that it is not just about in-person, all-staff meetings, but reaching out in a variety of ways to help keep the connection between leadership and staff strong. Some ideas include regular emails to staff from senior team members, a leader’s blog or tweets, and just being present in the place and acknowledging the team. Maximize those marketing moments, and remember, those moments can be small but mighty!
After 19 years in the marketing
business, we like to think we are a pretty progressive marketing firm that has kept up with the industry and trends. However, we try to be pretty selective about what trend we fall in line with: we aren’t rabid Justin Beiber fans, (sorry!) we have so far avoided being lured into watching Jersey Shore marathons, and have just said ‘no’ to Lady Gaga-inspired footwear.
However, the universal business trend of ‘remote offic-ing’ is one we decided to try out for ourselves. If it’s effective for mega-companies like Microsoft and Apple, we decided it would be good for us as well.
Technology has allowed our creative resources to expand geographic boundaries along with the marketing industry in general, so allowing our team members to work remotely is just the next step in providing more flexibility and more creative freedom. One day that actually might be one of us working from the beach!
Our address is changing, but that’s really about it. Our services are the same, and so is our capacity to provide effective marketing solutions you need to promote and grow your organization. You can still reach us at the same phone, email, website, Face Book … you get the idea. We look forward to working on more great marketing ideas for great companies!
So, be sure to update your contact list with our new mailing address. Of course, if anyone forgets and stops by the old downtown office, make the trip worthwhile. There are a dozen great spots downtown to shop, grab some great food or cup of coffee!
Omni’s Executive Vice President Laura Nestler is profiled in the latest issue of the Springfield Business Journal about her career in marketing and advertising. Take a look here or be sure to read the September 2010 issue.
Article courtesy Springfield Business Journal
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marketing
advertisingOmni Communications Group cordially invites you to visit our recently redesigned website . President Jill Schuller notes the latest internet incarnation of the marketing communications company marks the third update in the last ten years.
“Tweaking our image and clearly communicating our corporate message in an aesthetically pleasing manner while embracing ever-changing digital technology is critical in our industry. Omni is committed to evolving with the times.”
The new website incorporates a minimalist, less-is-more concept effectively utilizing white space and effortless site navigation to convey the philosophy, services and professional flair of the advertising agency and its staff. The highlight of the website is the impressive digital portfolio, proudly displaying a large sampling of Omni’s creative marketing solutions and graphic design skills across a wide variety of industries and mediums.
Have a look around and let us know what you think!
Laura Nestler of Omni Communications Group was recently recognized during the Springfield Business Journal “Forty Under 40″ ceremony, an annual program recognizing excellence in business and community leadership by individuals under the age of 40. Here is Laura was Daniel Hynes, Illinois State Comptroller and the keynote speaker at the event held on July 13, 2010 in Springfield, Illinois. Congratulations to Laura for her impressive achievement!
Omni Communications Group is proud to be celebrating its eighteenth anniversary this week. Established on July 5, 1992 at the Springfield home of one of its three founding partners, the marketing, advertising and public relations firm expanded quickly by providing all-inclusive service to clients. Marketing demands evolved, clientele increased, and new employees with expertise in innovative systems joined the team. Operations relocated, first to an office on South Fifth Street, and in 1997 to Omni’s current location at Two South Old State Capitol Plaza, adjacent to the stately and historic Old State Capitol Building.
Today, Omni Communications Group has demonstrated experience and expertise in many industries, including business to business, manufacturing, associations, not-for-profits, health care, retail, financial and technology. Its broad array of marketing services includes strategic marketing plans, market research, branding development, design, advertising, custom website development, media planning and placement, event promotions and public relations.
Congratulations to all at Omni and keep up the great work!
New Omni print advertising: ideas that move your business forward – web design, advertising, branding.
Brandy Moore of Springfield, IL has recently joined the staff of Omni Communications Group as Project Manager in the client services department. Her responsibilities include working closely with Omni clients throughout the various stages of project development and ensuring the successful completion of each marketing project on time and on budget through her adept facilitation of information and communication between the various advertising agency departments.
Moore worked previously as the Marketing and Promotions Director at Capitol Radio Group and holds a bachelor degree in communications from the University of Illinois at Springfield. She serves as an ambassador for the Greater Springfield Chamber of Commerce and also as a board member for the Kidzeum of Health and Science. Moore loves to cook, travel and spend free time with her animal shelter rescue dog Woody.
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Thoughts on advertising, marketing and graphic design from Omni Communications Group in Springfield, Illinois
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