By Kathy at Omni
I am a huge Sting fan (anyone who knows me knows that), and I am also a marketing professional. Therefore I think it’s necessary to pass along an interesting article I recently came across that combines both these personal and professional elements of my life. Yeoh Siew Hoon of Web In Travel suggests in “Behind This Beard, I am Sting” that Sting’s musical career offers an example for businesses to follow during 2009 to compete and be successful during the economic downturn. I find her comparison insightful and intelligent and applicable to all businesses, not simply the travel industry. As Sting has changed and reinvented himself and his music with his recent foray into classical music with the lute while still remaining true to his roots with rock and The Police, so should businesses not be afraid to change and reinvent themselves as necessary in the new year based on the current economic climate.
As we enter the last weeks of 2008, one quote that was uttered at WIT 2008 comes to mind – “Do not be held hostage by your business model.”Just like Sting who chose not to be held hostage by his past works and is constantly trying new forms of music. Yet, he knows, he should not totally let go of his past.For it was in the last three pop tunes that he played at the concert that he truly came into his own and, in the process, convinced his fans that this new Sting is actually still the old Sting, just different.Yeoh Siew Hoon, www.webintravel.com
