Mr. Peanut is making a comeback. For those of us seasoned enough to remember the original Mr. Peanut (hey, I had a Mr. Peanut Peanut Butter maker when I was 5) this is a nice and comfortable flashback. But will the new Mr. Peanut campaign resonate with a younger crowd? The ad firm thankfully did put a gray flannel suit on him, although being au naturale in the new millenium is not really as risque as it might have been 3o years ago.
Going old-school is a risk for any advertiser as you have to walk a fine line between dull and outdated or ‘new retro’, as this is being coined now.
Let us know what you think of the new and improved Mr. Peanut – clever and intriguing, or just a desperate attempt to resurrect what was once a classic campaign icon?
Read more at http://www.nytimes.com/2010/11/08/business/media/08adco.html?src=busln
The new GAP logo has created some interesting buzz about branding… Seems there has been much more negative press than positive, but it is intriguing to see the apparent emotional investment the public had with GAP’s old brand. Check out the article. http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents. What do you think about the logo?
Lincoln College in Lincoln, Illinois
Omni Communications Group is proud to announce the completion of another 
The Buy Fresh Buy Local Central Illinois branding campaign to encourage consumers, food retailers and restaurants to purchase and consume locally grown foods in support of local farmers was recently reported in the 
