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Omni Communications Group is proud to be celebrating its eighteenth anniversary this week. Established on July 5, 1992 at the Springfield home of one of its three founding partners, the marketing, advertising and public relations firm expanded quickly by providing all-inclusive service to clients. Marketing demands evolved, clientele increased, and new employees with expertise in innovative systems joined the team. Operations relocated, first to an office on South Fifth Street, and in 1997 to Omni’s current location at Two South Old State Capitol Plaza, adjacent to the stately and historic Old State Capitol Building.
Today, Omni Communications Group has demonstrated experience and expertise in many industries, including business to business, manufacturing, associations, not-for-profits, health care, retail, financial and technology. Its broad array of marketing services includes strategic marketing plans, market research, branding development, design, advertising, custom website development, media planning and placement, event promotions and public relations.
Congratulations to all at Omni and keep up the great work!
Omni has just finished the beautiful Sangamon Auditorium 2010-2011 season brochure, and we’re quite pleased with the design. Watch for this coming soon to see all the fantastic performing arts events coming to Springfield, Illinois!
One of my new marketing colleagues, Steve Dilley (a motion graphics designer) recently sent me a link for a video that showcased a young (well, young by my terms) designer from Poland who has made incredible changes in the communications field in eastern Europe. Jacek Utko is a Polish newspaper designer whose revamping of newspapers in Eastern Europe have not only won world renown and awards, but have also helped increase circulation of those publications up to 100%. His discussion is “Can good design save the newspaper?”
Jacek has transformed boring, unread newspapers in the former Eastern bloc, by the redesign and re-thinking of the content. These papers have achieved STELLAR increases in circulation (translation: more money).
Design saving a media tool? Design saving a business industry many have said is beyond saving? In Bulgaria, Estonia, and Poland? Something to ponder – how smart strategic marketing and design is changing the fortunes (literally) of business. We hear a lot lately about major newspapers failing in the U.S. Just wonder what would change if really innovative and smart design with marketing entered into the prescription.
“Design coherent with strategy and content can be used as a tool to completely change the product, the process…” Wise words from Utko.
Utko notes that design was only PART of the process. He explained how he borrowed from Architecture regarding how form and function make a strategy (hey, there’s that ‘strategy’ word again!). The story itself is worth watching – it is inspirational if nothing else.
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Stumbled upon this latest find today, thought I’d share this fascinating new book…
Influence and Inspiration, From the Original Trailblazers to the New Groundbreakers
“The immense body of work produced by graphic designers around the world is astoundingly varied, rich and widely celebrated. Yet in publications, conferences and other public realms, women designers tend to be outnumbered by their male counterparts whose appearances, work and achievements are constantly in the spotlight. Luckily, it’s a reversing trend. While this book does not attempt to relieve the imbalance, it does bring full attention to the wonderful work, careers and contributions of women designers, writers, teachers and entrepreneurs around the world.”
For more, you can visit www.underconsideration.com/womenofdesign, here you can see a list of the women included in this book, and even view spreads inside the book.
Some Early Opinions
This book about women in design turns out to be a great book about design, period, except with fresher, more surprising work, and less bombastic interviews. Highly recommended to 100% of the population.
— Michael Bierut, Partner, Pentagram
This modern matriarchy has given birth to practically every important visual and conceptual form of design expression. I remain humbled and indebted to these many courageous visionaries.
— Rick Valicenti, Designer & Founder, Thirst
