Mr. Peanut is making a comeback. For those of us seasoned enough to remember the original Mr. Peanut (hey, I had a Mr. Peanut Peanut Butter maker when I was 5) this is a nice and comfortable flashback. But will the new Mr. Peanut campaign resonate with a younger crowd? The ad firm thankfully did put a gray flannel suit on him, although being au naturale in the new millenium is not really as risque as it might have been 3o years ago.
Going old-school is a risk for any advertiser as you have to walk a fine line between dull and outdated or ‘new retro’, as this is being coined now.
Let us know what you think of the new and improved Mr. Peanut – clever and intriguing, or just a desperate attempt to resurrect what was once a classic campaign icon?
Read more at http://www.nytimes.com/2010/11/08/business/media/08adco.html?src=busln
Omni Communications Group is proud to announce the completion of another 
Recession, sell-offs, layoffs, closings, bailouts – is it a reason for businesses to despair or an opportunity for a second chance? It is often said that Americans are by far one of the most optimistic cultures on the globe, although it would not necessarily seem that way if you polled a few friends these days. But even with the prolonged negative news, at some point we just have to say, “Okay, enough of this, let’s pick up the pieces and get things back on track!” It does not mean instant success or magical profitability or zero unemployment. It just means putting on a new attitude and a creating a reason to keep plugging along.
