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Omni Launches Redesigned Website

August 10, 2010 in Creative Services, Omni News by Kathy at Omni | No comments

Omni Communications Group cordially invites you to visit our recently redesigned website .  President Jill Schuller notes the latest internet incarnation of the marketing communications company marks the third update in the last ten years. 

“Tweaking our image and clearly communicating our corporate message in an aesthetically pleasing manner while embracing ever-changing digital technology is critical in our industry. Omni is committed to evolving with the times.” 

The new website incorporates a minimalist, less-is-more concept effectively utilizing white space and effortless site navigation to convey the philosophy, services and professional flair of the advertising agency and its staff.  The highlight of the website is the impressive digital portfolio, proudly displaying a large sampling of Omni’s creative marketing solutions and graphic design skills across a wide variety of industries and mediums.

Have a look around and let us know what you think!

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Omni Welcomes Brandy Moore as Project Manager

May 13, 2010 in Client Services, Omni News by Kathy at Omni | No comments

Brandy Moore Project Manager Omni Communications GroupBrandy Moore of Springfield, IL has recently joined the staff of Omni Communications Group as Project Manager in the client services department. Her responsibilities include working closely with Omni clients throughout the various stages of project development and ensuring the successful completion of each marketing project on time and on budget through her adept facilitation of information and communication between the various advertising agency departments.

Moore worked previously as the Marketing and Promotions Director at Capitol Radio Group and holds a bachelor degree in communications from the University of Illinois at Springfield. She serves as an ambassador for the Greater Springfield Chamber of Commerce and also as a board member for the Kidzeum of Health and Science. Moore loves to cook, travel and spend free time with her animal shelter rescue dog Woody.

Handsome Woody the Dog!

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Laura Nestler Promoted to Executive Vice President at Omni

March 11, 2010 in Agency Management, Client Services, Omni News by Kathy at Omni | No comments

Laura Nestler, Executive Vice President at OmniLaura Nestler has recently been promoted to Executive Vice President at Omni Communications Group in Springfield, IL.  Her newly acquired managerial responsibilities include the cultivation of client relationships with the advertising agency along with providing guidance and support to the entire agency staff in a supervisory capacity.  Nestler will continue with her previous responsibilities in client services, working closely with Omni clientele to guide marketing projects from strategic planning through creative development and completion.

Congratulations to Laura after many years of dedicated service to Omni!

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Rantings on Super Bowl “Super Bad” Advertising

February 9, 2010 in Creative Services, Marketing by Jill at Omni | No comments

SuperBowl 44

I am among those who watch the Super Bowl for the commercials. (Sorry sports fans.) I am usually under-whelmed, and this year is no exception. The hype and dollars spent just don’t live up to the reality. What I found was an overwhelming percentage of spots devoid of any real creativity and meaningful marketing messages, instead giving in to stereotypes of men, women, and generally stupid behavior. Don’t even get me started on the bipolarity of Anheuser Busch doing ads about partying once Budweiser pops into the picture, and then flashing a tiny “drink responsibly” tagline on the screen at the end.  There were a few bright spots, namely the Google “Parisian Love” search ad; it told a great story while demonstrating its functionality and benefits of the product (brilliant marketing!).

 

Makes me long for the days of Apple computer’s unveiling of the Mac computer. That was ground-breaking, trend-setting, interesting, and actually made the audience seem a little higher up on the intelligence scale than ‘beer=party=stupid’.  And while I initially found the Doritos’s dog bark collar spot funny, it still ultimately poked fun at a stereotypical jerky guy getting his comeuppance after teasing a dog. The beaver ad for Monster.com was funny and cute, but don’t we always see ads with humanized critters? Nothing new here.

 

I’m not sure if it’s the large billion-dollar clients calling the shots and directing financially at-risk advertising agencies to do these commercials, or just a total dearth of real intelligent marketing by these firms.  But I have hope that a continuously challenging economy will actually make people turn away from cheap stereotypical advertising and do something smart and interesting. Like Google did. There’s always Super Bowl 45, right?

 

 

 

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Smaller Advertising Agency Envy

August 27, 2008 in Agency Management by Jill at Omni | No comments

creative thoughtAfter 16 years of  being in the “small business owner” category, I have had the privilege of networking with marketers who work for national ad agencies and large-scale corporate marketing departments. At first blush, the idea of  mammoth budgets, access to major video producers and directors, and working with global clients seems extraordinarily appealing. It’s the kind of daydream akin to “what would I do if I won the lottery.”

What’s compelling is the simultaneous envy these very individuals have of working at boutique agencies or for themselves, their willingness to trade budget for independence. They love the idea of working with clients who really trust in marketing, and have real bottom-line issues at stake. 

It gave me pause to realize just how lucky we are as a ‘small’ advertising agency. Omni is privately held – no investors to report to, no endless maze of approval processes to navigate. Management is part of the Omni team. Ideas for change are presented at will and can be tested easily without going through level after level of approval. If an idea has legs, we try it. If it fails, we at least tried; if it succeeds, everyone wins. Clients have access to the whole team – not just their main account service contact.

The other big difference I have noticed is that large agencies seldom provide newer clients or smaller clients with their top tier creative teams, but rather place their junior members in their stead, and not at a junior price.

Ask any business owner if it is challenging and if there are days when they wonder why they do what they do, and you will hear a resounding groan of “if you only knew”. But at the end of the day, despite the issues small businesses face – undercapitalization, misperceptions that they are too small to handle major business – being nimble, being close to the client and close to the team that makes all the creative magic happen far outweigh any daydreams of the grass being greener at the mega agency. Besides, emptying the garbage yourself once in a while keeps you humble.

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New Graphic Designer at Omni Communications Group

June 12, 2008 in Omni News by Kathy at Omni | 1 comment

Jessie Betz, Art Department Manager, Omni Communications GroupWe have a new graphic designer, Jessie Betz, who has just started working at Omni Communications Group.  Here is the “official” news:

 

Jessie Betz has joined Omni Communications Group as art department manager and will use her visual communications expertise to support Omni’s creative services department.  While working closely with Omni’s creative director, Betz will coordinate the progress of agency projects from initial design through completion for custom web sites, multimedia, branding, collateral materials, packaging and print.

 

Prior to joining Omni, Betz gained extensive design experience working as an art director for an advertising agency in Chicago.  She is a graduate of the Illinois Institute of Art in Chicago with a bachelor’s degree in visual communications.  Betz is a Riverton native who has recently relocated to the Springfield area.  Her hobbies include NASCAR and country music, and she is passionate about helping homeless pets through pet adoption.

 

Welcome to Jessie, we’re glad to have you on the Omni team!

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