Need an afternoon pick-me-up? Check out The Cool Hunter for a little daily inspiration. I must say, I love visiting this site – it offers a unique global collection of all things creative! It truly is a “hub for what’s cool, thoughtful, innovative and original.”
And the best part is – you can subscribe for free!
Happy clicking!
I had to share with the world how much I love Skyline Exhibits Trade Show Exhibits & Portable Displays! I’m so impressed with their line of products and their great account service. Omni can work with you to determine and create your trade show graphics and other materials to match your goals. And I like Skyline to produce the pieces!
They have:
- Custom modular island exhibits
- Banner stands & pop-up displays
- New award-winning exhibit systems
- Rental exhibits
- Tax incentives make 2011 the year to buy
- Worldwide service network
Check out their website: http://www.skyline.com/
Featured here: Skyline Myriad® Banner Stand
For most of recent memory, panic about advertisers leaving the stalwart network and cable advertising in droves to move their budgets into social media have been the ad industry’s words of warning. However, a recent article in the New York Times tells a different story of how traditional media can successfully partner with, rather than compete with, social media.
Which is how it should be, right?
Marketers ‘get’ that one tool does not make a marketing strategy, but rather, works with all the tools to get the most bang for the client’s buck. It’s good to see that even on the mega-million ad budget front, everyone is learning to play nice together!
Check out the article “TV Networks Expect A Jump In Spending On Commercials“.
DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald’s McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go). While we’re not immune to the charms of lemons, the lady in the commercial seems perhaps too at ease with the fact that a piece of yellow fruit is rolling around and barking at her about how delicious he tastes when pureed, frozen, and sucked out of a straw. Yes, it’s cute, and makes me pause to reconsider the Wendy’s Frosty I just guzzled. But it’s also cutesy, and a self-congratulatory homage to DDB’s famous “Lemon” ad for Volkswagen—which itself wasn’t too complimentary toward lemons. Maybe a more generous reading is that the allusion is self-deprecating. Either way, the spot ends up stating the obvious: Lemons, as the idiom suggests, are better made into lemonade.\”McDonalds Lemon Aid\”
CREDITS
Client: McDonald’s
Agency: DDB, Chicago (TV and radio)
Chief Creative Officer: Ewan Paterson
Group Creative Director: Bill Cimino
Creative Director: Nancy Jordan
Executive Director of Integrated Production: Diane Jackson
Associate Creative Director/Copywriter: Tim Nichols
Associate Creative Director/Art Director: Carol Hillinger
Production Manager: Joann Baker
Agency: Tribal DDB, Chicago (online)
Group Creative Director: Jim Marcus
Associate Creative Director: Brian Trecka
Sr. Copywriter: Deb Pahl
Sr. Art Director: Josh McGuire
Sr. Interactive Producer: Stephanie Skinner
Project Manager: Laura Knudson
Tech Lead: Justin Hood
Account Supervisor: Julie Griffin
Social Media Strategist: Tony Wood
Business Director: Jaime Guerrero
Production Company: Trip Media
Executive Producer/Partner: Sal Del Giudice
Production Manager Sydney Fisher
Edit: Cut & Run
Producer Angie Aguilera
Editor Jon Grover
Post-Production: Framestore
Executive Producer James Razzall
Producer Mary Nockles
Co-Director Murray Butler
Co-Director David Mellor
Food Edit/Finish: Optimus
Editor Kate Wrobel
Colorist Craig Leffel
Executive Producer Gretchen Praeger
A friend sent these to me and they feature European product bags. I love how these are made to just be fun, attention-getting, but also used for cause-marketing. To whomever created these – great concept!
These were the wise words from a respected boss years ago. He was speaking to the issue of improving sales, but as Omni advises clients on marketing integration WITHIN the workplace as well as outside of it, we find this maxim to hold true as a leadership goal. When leaders can keep ‘their face in the place’ and engage their team, it can reap big rewards.
A recent article in the Harvard Business Review supports this, and explains that it is not just about in-person, all-staff meetings, but reaching out in a variety of ways to help keep the connection between leadership and staff strong. Some ideas include regular emails to staff from senior team members, a leader’s blog or tweets, and just being present in the place and acknowledging the team. Maximize those marketing moments, and remember, those moments can be small but mighty!
glabella at work
This Is Just For Fun…
Most people who know me are aware my secret dream career when I grow up is to be an official ‘color namer’. Now I wonder if coming up with words for odd things might be more realistic. Check out this fun article about words that have real definitions and are just, well, a good source for ‘badinage’.
http://www.mentalfloss.com/blogs/archives/85591
Our full service ma
rketing and communications firm, is pleased to welcome a new client to our agency.
Mason District Hospital, a rural critical access hospital, located in Havana, Illinois, has selected Omni Communications Group as its marketing and advertising agency of record. Omni will provide strategic planning, sub-branding creative services, overall creative development, and media planning as a part of the ongoing marketing initiative.
“We are so pleased to work together with Mason District Hospital,” said Laura Nestler of Omni Communications Group. “Our agency was chosen because of our genuine interest in helping MDH achieve their marketing goals, in addition to our extensive background in providing marketing services to health care facilities. We are looking forward to becoming a part of the MDH marketing team.”
Mason District Hospital houses a full service emergency department, specialty clinics, including oncology and orthopedics, and a full rehabilitation department including Physical, Occupational and Speech therapies, as well as Cardiac and Pulmonary rehabilitation.
Omni Communications Group is a full service marketing and communications agency located in Springfield, Illinois. Omni offers a wide range of strategic marketing, branding, advertising, public relations, graphic design, website development, and media and social media services with experience in servicing a wide variety of industries.
After 19 years in the marketing
business, we like to think we are a pretty progressive marketing firm that has kept up with the industry and trends. However, we try to be pretty selective about what trend we fall in line with: we aren’t rabid Justin Beiber fans, (sorry!) we have so far avoided being lured into watching Jersey Shore marathons, and have just said ‘no’ to Lady Gaga-inspired footwear.
However, the universal business trend of ‘remote offic-ing’ is one we decided to try out for ourselves. If it’s effective for mega-companies like Microsoft and Apple, we decided it would be good for us as well.
Technology has allowed our creative resources to expand geographic boundaries along with the marketing industry in general, so allowing our team members to work remotely is just the next step in providing more flexibility and more creative freedom. One day that actually might be one of us working from the beach!
Our address is changing, but that’s really about it. Our services are the same, and so is our capacity to provide effective marketing solutions you need to promote and grow your organization. You can still reach us at the same phone, email, website, Face Book … you get the idea. We look forward to working on more great marketing ideas for great companies!
So, be sure to update your contact list with our new mailing address. Of course, if anyone forgets and stops by the old downtown office, make the trip worthwhile. There are a dozen great spots downtown to shop, grab some great food or cup of coffee!
Denny's Diner Marketing Strategy
Just saw this headline from AAF SmartBrief: “Denny’s embraces its diner image”, and I celebrated! A company that proudly markets itself for what it is, not what it wishes it could be – this is truly a marketing moment.
With the bountiful big-name coffee houses and family-friendly restaurants on every corner of the country, to have a long-standing brand come to accept their unique point of differentiation is something to behold. They are now promoting the diner experience. It’s not for everybody, but it is truly special to their core audience.
Marketing works when companies don’t try to be all things to all people. Whether you like the Denny’s brand or not, you have to give them credit for focusing in on what they do well, and being true to their unique value proposition. It would make my old marketing professor smile, which would have been a rare occurence.
