On the Radar at Omni » Uncategorized

QR Codes. RIP or Next Big Thing?

Jill at Omni — Thu, 20 Oct 2011 13:27:56 +0000

Posing a question about usability and benefit of QR Codes for advertising. Check out this article in imediaconnection that questions the effectiveness of QR codes. What has been your experience as a consumer or business using them?

What’s Old is New – Social Media Back In The Golden Age of Advertising

Jill at Omni — Mon, 20 Jun 2011 17:12:17 +0000

Really interesting Harvard Business Review article showing how the basic premise of social networking’s value to marketing was outlined over five decades ago. The author shares how Ernest Dichter, considered a major player in motivational research in the 60′s, conducted a study about word of mouth advertising. He noted how companies should gather customer feedback, engage rather than just talk at their audience, and use dialog to move customers to buy. Sound familiar?

How Cool Is Skyline® !

Laura at Omni — Fri, 20 May 2011 17:19:22 +0000

I had to share with the world how much I love Skyline Exhibits Trade Show Exhibits & Portable Displays! I’m so impressed with their line of products and their great account service. Omni can work with you to determine and create your trade show graphics and other materials to match your goals. And I like Skyline to produce the pieces!

They have:
- Custom modular island exhibits
- Banner stands & pop-up displays
- New award-winning exhibit systems
- Rental exhibits
- Tax incentives make 2011 the year to buy
- Worldwide service network

Check out their website: http://www.skyline.com/

Featured here: Skyline Myriad® Banner Stand

Gotta Love it…the “Ad of the Day: McDonald’s”

Laura at Omni — Tue, 10 May 2011 19:03:57 +0000

DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald’s McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go). While we’re not immune to the charms of lemons, the lady in the commercial seems perhaps too at ease with the fact that a piece of yellow fruit is rolling around and barking at her about how delicious he tastes when pureed, frozen, and sucked out of a straw. Yes, it’s cute, and makes me pause to reconsider the Wendy’s Frosty I just guzzled. But it’s also cutesy, and a self-congratulatory homage to DDB’s famous “Lemon” ad for Volkswagen—which itself wasn’t too complimentary toward lemons. Maybe a more generous reading is that the allusion is self-deprecating. Either way, the spot ends up stating the obvious: Lemons, as the idiom suggests, are better made into lemonade.\”McDonalds Lemon Aid\”

CREDITS
Client: McDonald’s
Agency: DDB, Chicago (TV and radio)
Chief Creative Officer: Ewan Paterson
Group Creative Director: Bill Cimino
Creative Director: Nancy Jordan
Executive Director of Integrated Production: Diane Jackson
Associate Creative Director/Copywriter: Tim Nichols
Associate Creative Director/Art Director: Carol Hillinger
Production Manager: Joann Baker
Agency: Tribal DDB, Chicago (online)
Group Creative Director: Jim Marcus
Associate Creative Director: Brian Trecka
Sr. Copywriter: Deb Pahl
Sr. Art Director: Josh McGuire
Sr. Interactive Producer: Stephanie Skinner
Project Manager: Laura Knudson
Tech Lead: Justin Hood
Account Supervisor: Julie Griffin
Social Media Strategist: Tony Wood
Business Director: Jaime Guerrero
Production Company: Trip Media
Executive Producer/Partner: Sal Del Giudice
Production Manager Sydney Fisher
Edit: Cut & Run
Producer Angie Aguilera
Editor Jon Grover
Post-Production: Framestore
Executive Producer James Razzall
Producer Mary Nockles
Co-Director Murray Butler
Co-Director David Mellor
Food Edit/Finish: Optimus
Editor Kate Wrobel
Colorist Craig Leffel
Executive Producer Gretchen Praeger

Omni Communications Group Welcomes Mason District Hospital

Laura at Omni — Tue, 12 Apr 2011 17:35:06 +0000

Our full service ma rketing and communications firm, is pleased to welcome a new client to our agency.

Mason District Hospital, a rural critical access hospital, located in Havana, Illinois, has selected Omni Communications Group as its marketing and advertising agency of record. Omni will provide strategic planning, sub-branding creative services, overall creative development, and media planning as a part of the ongoing marketing initiative.

“We are so pleased to work together with Mason District Hospital,” said Laura Nestler of Omni Communications Group. “Our agency was chosen because of our genuine interest in helping MDH achieve their marketing goals, in addition to our extensive background in providing marketing services to health care facilities. We are looking forward to becoming a part of the MDH marketing team.”

Mason District Hospital houses a full service emergency department, specialty clinics, including oncology and orthopedics, and a full rehabilitation department including Physical, Occupational and Speech therapies, as well as Cardiac and Pulmonary rehabilitation.

Omni Communications Group is a full service marketing and communications agency located in Springfield, Illinois. Omni offers a wide range of strategic marketing, branding, advertising, public relations, graphic design, website development, and media and social media services with experience in servicing a wide variety of industries.

Does Nostalgia Marketing Work?

Jill at Omni — Mon, 08 Nov 2010 15:31:27 +0000

Mr. Peanut is making a comeback. For those of us seasoned enough to remember the original Mr. Peanut (hey, I had a Mr. Peanut Peanut Butter maker when I was 5) this is a nice and comfortable flashback. But will the new Mr. Peanut campaign resonate with a younger crowd? The ad firm thankfully did put a gray flannel suit on him, although being au naturale in the new millenium is not really as risque as it might have been 3o years ago.

Going old-school is a risk for any advertiser as you have to walk a fine line between dull and outdated or ‘new retro’, as this is being coined now.

Let us know what you think of the new and improved Mr. Peanut – clever and intriguing, or just a desperate attempt to resurrect what was once a classic campaign icon?

Read more at http://www.nytimes.com/2010/11/08/business/media/08adco.html?src=busln

GAP logo change creates a stir

Jill at Omni — Fri, 08 Oct 2010 12:11:39 +0000

The new GAP logo has created some interesting buzz about branding… Seems there has been much more negative press than positive, but it is intriguing to see the apparent emotional investment the public had with GAP’s old brand. Check out the article. http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents. What do you think about the logo?

Farmer’s Market in the Fall! Yum!

Jill at Omni — Wed, 06 Oct 2010 12:27:10 +0000

A little PR for the Springfield Old State Capitol Farmers Market – only a few weeks left! Don’t forget to come down today and enjoy the fall harvest goodies.

Ideas That Move Your Business Forward – Omni

Kathy at Omni — Tue, 18 May 2010 20:39:37 +0000

New Omni print advertising: ideas that move your business forward – web design, advertising, branding.

Help ICASA and MRI Receive Grant For Anti-Bully Program

Kathy at Omni — Tue, 06 Apr 2010 16:45:26 +0000

As they say in Chicago, vote early and vote often in the Pepsi Refresh Project to help with the collaborative efforts of Macon Resources, Inc. (MRI) and the Illinois Coalition Against Sexual Assault (ICASA). These two worthy non-profit organizations will develop and implement anti-bully programs for students with disabilities by selecting and training mentors with disabilities, training educators at Rape Crisis Centers, piloting the project in four communities, conducting regional trainings across the state (for new mentors and educators) and making the curriculum available statewide. Sign up to vote every day through April 2010 and help secure funding for this beneficial and compassionate anti-bullying program! You can vote from the link provided here: