Everyone Who’s Guilty, Raise Your Hand

By | July 11th, 2016|Categories: Advertising, Brand Message, communicating, Content|Tags: , , , , |

We've all done it. But can we make a pact to try to eliminate these? The more content I write and the more I read, the more

Letting Your Brand Babies Go.

By | June 21st, 2016|Categories: Agency Management, Brand Message, Branding, Client Services|Tags: , , |

I know it's a bit weird, but I actually get a little sad after we finish a branding project for a client. I mean don't get me

How To Choose An Ad Agency?

By | June 16th, 2016|Categories: choosing an ad agency, Client Services|Tags: , |

I had a friend ask me this question because they really weren't sure what they needed or even wanted to know as their company kicked off an

3 Steps To A Great Branding Message

By | June 8th, 2016|Categories: Awareness Campaign, Brand Message, Branding, Consumer experience, marketing message|Tags: , |

STEP 1: Figure out what you are actually selling, which is not your product or service, but the end experience your customer gets when they interact with

A Brand Disaster For The Books

By | June 7th, 2016|Categories: Brand Message, Branding, choosing an ad agency|Tags: , , , |

Foreseeable: verb (used with object), foresaw, foreseen, foreseeing. 1. to have prescience of; to know in advance; foreknow. 2. to see beforehand. Disaster: noun, an event or

5 Life Lessons from Albert Einstein

By | June 6th, 2016|Categories: Creativity, Motivation and Encouragement|Tags: , , |

I read a post recently that had some life lesson advice culled from Albert Einstein. I figured if anyone has some solid wisdom about life and work,