Yearly Archives: 2008

/2008

Sting Sets Marketing Example for New Year

By Kathy at Omni   I am a huge Sting fan (anyone who

By | December 30th, 2008|Marketing|0 Comments

Omni Ugly Holiday Sweater Contest

  This year Omni Communications Group celebrated the holidays with a potluck holiday party and

By | December 25th, 2008|Omni News|0 Comments

MOTHERLY MARKETING ADVICE

Doing More With Less is not just good advice from your mom, it’s

By | December 23rd, 2008|Marketing|0 Comments

Women Of Design

Stumbled upon this latest find today, thought I'd share this fascinating new book...

By | December 9th, 2008|Creative Services, Marketing|0 Comments

Calling All Nonprofits and Creatives For Social Change

While recently visiting www.howdesign.com, I stumbled across an interesting post, that I thought

By | November 20th, 2008|Creative Services, Marketing|0 Comments

Marketing During Economic Downturn

When Economic Fears Press In, Marketing Can Shine , By Jill Schuller Show me a business that is thriving without any anxiety in this current economy, and you will find a goldmine of eager investors at the door. The truth is every industry – retail, service, commercial, manufacturing – has been impacted in some form over the past several months. Whether you believe the reactions are fear-based or real is irrelevant. What is real is that we have decision-makers reluctant to make changes or move forward into the unknown because their customers are reacting to the economic fears. We can all admit that the downturn brings thoughts of doom and gloom to our dreams at night. However, as in any downturn – yes, even the Great Depression – there are positive changes and inspiring ideas afoot.   Fear creates only two responses (c’mon! remember 5th grade science?) – “fight” or “flight”.  While a business owner can bemoan the dollars lost by ignoring the problems for so long, they should instead look at the reality of the moment, and address the necessary corrections now.  For those still in the game that are fighting, the economy by now should have polarized your strategy, brought incredible clarity to what is important, and what is fluff in your business. 

By | November 5th, 2008|Marketing|1 Comment

Word Of Mouth Marketing Creates Positive Media Buzz

By Kathy at Omni   Word of mouth marketing can be defined as

By | October 9th, 2008|Marketing, Media Services|3 Comments

Google Is Up, Up and Away

Google’s share of U.S. web searches increased to 63% for the month of

By | September 25th, 2008|Media Services|0 Comments

Springfield Supporting Hurricane Clean Up

Other than brand recognition of the companies represented, this blog has little to

By | September 17th, 2008|Uncategorized|0 Comments

SOS for SEO (Search Engine Optimization)

      You’ve finally embraced the new millennium and developed a website for your business along with the rest of the world, but the phrase “If you build it, they will come” doesn’t apply to your current website traffic.  Just creating a beautiful and functional website isn’t enough to generate additional revenue and profits or build your brand; there is hard work involved to bring your website to the attention of potential customers.  Search engine optimization is necessary, and there are simple strategies you can employ to help increase your website’s search engine rankings and traffic.        Search engine optimization (SEO) is the process of designing a website to be more “search engine friendly” and to drive a larger amount of qualified traffic to the website from higher rankings on various search engines like Google and Yahoo.  The ultimate goal of SEO is to rank your website on the first page of search results generated for any relevant keyword search, because any results after the first page are likely to be viewed less frequently or possibly ignored completely.  The purpose of SEO is to make a website “readable” by search engine crawlers (also known as bots, robots spiders); these crawlers are simply programs used by various search engines to continuously explore the World Wide Web and catalog and classify websites based on each site’s content.         SEO techniques include careful consideration of a website’s content, basic graphic design elements, and linking strategies.  Any SEO plan should take into consideration the following elements to increase a website’s search engine rankings: ·        Keywords ·        Meta Tags ·        Content ·        Website Design ·        Links ·        Time

By | September 9th, 2008|Marketing, Media Services|2 Comments